Stereotypes
of immunity by Mass Media and your lifestyle
Let’s
start it with a cliché, what are your new year's resolutions? I am sure most of
you will say that we are the ultimate survivor of a deadly pandemic and now we
are all set to focus on our physical strength and immunity, some of you might
even think in the terms of getting a stronger and shapely body. Females, in
particular, will resolve that this year they are going to change a few things
about their looks with the help of strict diet charts and honest exercise
regimes.
A victim of mass media frenzy under the capacity of a passive user of the information
In
the first paragraph, I asked a cliché question and wrote some cliché answers.
These cliché answers are an outcome of the “relentless efforts of mass media
and marketing companies” that are selling health products in the form of
medicines, tonics, healthy foods, gyms, and other machines. Most of the
consumers are acting as a passive user of the information. The term passive
user of the information has its roots in the ongoing culture where most of the
netizens are just googling to find an answer for certain questions and get an
answer which is doctored by SEO machinery.
There
is no doubt to the fact that the internet has emerged as a strong medium for
spreading knowledge. However, we cannot ignore the fact that mass media is
utilizing SEO tactics to sell certain products on the internet. To achieve
their vested interests, SEO machinery is crafting messages with a strong “call
for action” in the favor of some inferior or phony products. It can be compared
with a delicate brain wash with the help of subtle “adver-teasing (
advertising)” in the disguise of blogs and experts opinions.
Have
you noticed the shift towards immunity??
During
the post-pandemic days, a certain protein supplement company was promoting its
products as a great way to attain energy for exercising. They were promoting
their supplement as a catalyst on the path of great body to transform a
customer into a bodybuilder. The onset of the pandemic forced this company to
change its advertisement, now this company claims that it can help an
individual in restoring or gaining great immunity against various diseases.
You
cannot earn immunity overnight
The
process of acquiring immunity is a long one, it is less about nutrition and
more about exposure to the forces of nature. It is a penance where you are
required to return towards nature and sacrifice luxuries promoted by marketing
machineries. Always remember designer supplements and tailor- made products
cannot bring you closer to immunity. The extreme use of these immunity boosters
can also become a source of problem for you, never forget that we are living in
a world where a senior doctor is claiming that “in the year 2050, the deaths
caused by antibiotic resistance will be more in comparison with the deaths
caused by cancer and other deadly diseases. The moral of the story is loud and
clear, stay natural and avoid the trap of “synthetic immunity”.
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